Thad Vogler, owner of Bar Agricole and Trou Normand, grew up in Santa Cruz in an academic family, was a high school All-American athlete and graduated from Yale University. He has also worked in Paris, Ireland, Tokyo, Guatemala, Cuba and Belize. For nearly two decades, he worked to design, open and manage the bars at more than ten top Bay Area venues.
Vogler traces drinks to their agricultural roots. This sensibility led him to choose the name Bar Agricole (Farm Bar), which also refers to the famous Agricole Rhums made from sugar cane in the French Caribbean. Trou Normand derives its name from the French tradition of a small drink of brandy, usually Calvados, between courses to settle the stomach and reawaken the palate. Vogler is committed to importing exclusive brandies and spirits directly to the US from small producers. He and his team taste and hand select each barrel. All of the Armagnacs, Cognacs and Calvados served at Trou Normand and Bar Agricole are found nowhere else in the world.